Nora and I have a small business. Nora actually launched it about a decade ago, and then I came on as a partner long after. We've been inactive for a while, given how busy we've been in other parts of our lives, but now it's time to revive and re-launch. We talked with a good friend yesterday about web design options, so this weekend, we'll be doing a lot of the web content.
How best to represent ourselves? Not merely in what we say, but in how we say it? Those of you who've been reading the blog for a while can recognize almost immediately whether a new post was written by Nora or by me. We use language differently. We organize ideas differently. We choose different graphics to represent ourselves. We'll have to work hard to come to a single message.
We also have to launch the legal structures of this business—the charter, the accounting... the name. (It has a name, but we may change that up as well.)
There'll be a new random list, as ideas emerge out of sequence. We'll feel overwhelmed, we'll feel enthused, we'll be wary, we'll be open. This is going to be a lot of fun, if we can let it.
On another front, you may remember my discovery a couple of weeks back of Swedish Fish ("New Food!," July 27). I have since discovered a commercial for Swedish Fish, which makes as little sense as the product itself.
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